Again and again I read about getting traffic to your website. There are articles how to do it, advertisements for products or services that will increase your traffic, lures to join this group or that website to get more traffic, and for what? Is increased traffic really what you want? In reality, the truth is no. What!! you may say, "but isn't that what websites are all about? Is that not how we makes sales? Does not more traffic mean more success? Is not every website visitor a potential customer? " In truth no, no, no and no.

Let's compare website traffic to foot traffic at a gallery. I have been to many Art Walk nights that have hundreds and hundreds of people in attendance. Sure, you can say every one is a ...